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Client / Under the Rose
Scope / Premium aftersales packaging
Visit / undertherose.co.uk
For many online retailers, packaging is merely a necessity to protect the product being shipped. More brands are now realising that a branded unboxing experience can elevate the product contained within.
As an ecommerce business, Under the Rose had exactly that realisation. Their shipped packaging represented the most direct touchpoint with their customers.
When the customer received their exclusive, handmade jewellery order, they wanted them to feel that just as much care had been taken with the way it was packaged.
They recognised that delivering a complete brand experience extends beyond the product itself, and adds value that makes it more likely that a customer will share their experience with others.
Under the Rose asked us to produce packaging that would replicate the experience of buying a high quality item from a brick and mortar jewellery store.
They had the artwork in place; what they needed was an experienced packaging partner that could turn their concept into a reality.
Their unique range of products covers a diverse range of sizes – from delicate earrings to chunky candles. Each product needed to have a consistent quality feel, and feature their classic scripted logo and decorative roundel.
Following an extensive consultation, development and sampling process, we selected premium materials in classic, yet modern, grey tones to create a distinctive range of custom boxes and outer bags. Co-ordinated grey felt was used to form box inserts to hold the jewellery in place, and to produce embellished cleaning cloths.
Thick satin ribbon in a complimentary shade was chosen to create bag ties and box wraps; the latter going through their brand roundel, to complete the quality feel and create a ‘seal’.
The finished product exceeded Under the Rose’s expectations, and, crucially, was delivered on time and within budget.
The packaging now adds layers to the unboxing experience, adding to the excitement of receiving the product itself. Under the Rose creates jewellery that gives the wow factor – now their packaging does the same.
