Trends change quickly in the world of fashion jewellery and accessories. How good is your brand at Keeping Up With The Kardashians?
In the world of fashion, speed matters more than ever. For brands, whoever is the fastest will take the competitive advantage. This is being proved on the UK high street by the massive amount of market share that has been gained by Primark, who are on course in 2018 to become the UK’s largest clothes retailer.
I feel the need, the need for speed
This shift has been driven in part by increasing competition from online-only retailers, such as Boohoo and ASOS, that can update their sites with hundreds of new styles every day.
The other key driving factor is savvy customers and their need for newness. Instant global communication, and a meteoric rise in social media ‘Influencers’ means that fads and trends can be born, and die, within weeks.
If Gigi Hadid posts an Instagram snap of herself wearing the latest from Dsquared2, her followers want to be able to replicate the look next week, not next season.
Fast fashion includes fast fashion jewellery
Fashion jewellery and accessories are no different. The trends in fashion jewellery can change on a dime, just like clothing. The main stumbling block can be that, unlike clothing, fashion jewellery needs packaging in order to display it effectively in store.
For brand buyers, partnering with competent and experienced packaging partners can mean the difference between being first or last to market.
Choose your partners wisely
Long supply chains run the risk of the trend moving on before the stock has even hit the shelves. This can mean brands being stuck with product that they can only shift if they heavily discount it.
At the value end of fashion, manufacturing in low labour cost countries is obviously attractive. However, brands still need to be confident that proper distribution procedures are in place. Paying less for your packaging is of little use if the goods get lost in transit.
Another key consideration for brands, especially value brands, is that they don’t compromise their ethics for speed and cost. In today’s socially conscious world, your brand will soon suffer if you are seen to neglect your environmental and social responsibilities for the sake of a piece of fashion jewellery.
Put your fashion jewellery in safe hands
Partnering with packaging experts, such as Tagit, could help you beat your competition to the shelves, and capitalise on the latest fashion jewellery and packaging trends.
Our expertise in jewellery and accessory packaging design comes from over 20 years of dealing with some of the biggest brands in the world. We also pride ourselves on providing the most cost effective packaging solutions, without compromising the welfare of our employees, or the planet.
Contact us today to discuss your next project.
James Rowland
James Rowland is the Managing Director of Tagit Ltd, which he co-founded in 1996. His passion for all things related to design and packaging came from working in the art department of a packaging firm after leaving school in the late 80s. He taught himself to run the litho printers and die cutting machinery, and built up the production arm of the UK business. James’ entire career has been centred around the innovation, design and production of jewellery and accessory packaging, which is why Tagit attracts and retains clients around the globe. James cares deeply for the environment and has made it his mission to offer the best recyclable and sustainable packaging solutions for his customers, even if it affects the profitability of Tagit.